We love to pretend everything is sunny in partnership land, but the reality is, sometimes things go wrong. Partnerships can sour, leaving business stagnated and end-users unhappy. 

In episode 7 of Partnerships Unraveled we discuss why partnerships fail. We identify 4 common problems and how to fix them – or even better make sure they never occur in the first place!

• Entering with the wrong intentions

Successful partnerships means doing your homework, identify your Ideal Partner Profile. Be clear what you're giving and set up success plans together. 

• The misalignment problem

The best way to keep your partnerships golden? Listen! Set mutual goals with short-term successes along the way. And make sure you share quality data so that you can track it all. 

• The Partner Engagement Gap

1 in 4 partners will drop their vendor after just a few months if sales expectations aren't met. So go for those sales together. Make sure your partners are engaged and enabled from the get-go. 

• Trust issues

So your partner cheated on you with another vendor? So what! It's a free market. Just make sure to keep those communication channels open – both ways. 

_________________________

Learn more about Channext 👇

https://channext.com/

Watch on YouTube ►

https://www.youtube.com/@channext

#channelmarketing #channelpartners