

STR Revenue Management Isn’t Optional, It’s Everything
Aug 20, 2025
Discover the vital role of revenue management in the short-term rental market. Learn how many operators unknowingly miss out on 20 to 40 percent of potential income. The discussion unveils critical mistakes in pricing, emphasizing the importance of flexible cancellation policies. Hear real success stories, like one client's revenue jump from $20K to $86K through optimized pricing strategies. Explore why pacing is a powerful tool and why revenue management should be a core business function.
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Simplicity Beats Overcomplex Pricing
- A few fundamental revenue concepts move the needle far more than hundreds of pricing-tool settings.
- Simple, well-applied strategies often outperform complex mathematical over-tuning.
Revenue Management Is Core Business
- Revenue management is an essential business function, not an afterthought to operations.
- Many operators treat pricing as a side task and miss substantial invisible revenue.
Audit Pricing Tools Regularly
- Do not assume a pricing tool alone solves revenue gaps; audit strategy and settings regularly.
- Check pricing tools more than once or twice a week and validate baseline settings against market signals.