Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES: ===> TRUTH+DETAILS on MICRO-INFLUENCER DEALS đźš˝ <=== | BATHROOM Break #31 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the behind-the-scenes aspects of micro-influencer deals and share their personal experiences with such arrangements. They provide insights into different types of influencer deals, pricing structures, and best practices for both companies and influencers.
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Best Moments:
(01:07) Jay's recent colonoscopy experience
(02:17) Overview of micro-influencer deals
(03:24) Typical structure of influencer deals
(04:21) Different types of influencer deals (affiliate, one-off, long-term)
(06:39) The process of negotiating and executing influencer deals
(08:08) Value of micro-influencer deals for various businesses
(08:52) Importance of maintaining an influencer's authentic voice
(09:21) The role of briefs in influencer collaborations
(10:29) Benefits of long-term influencer partnerships
(11:34) Hosts' lunch plans and preferences
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