Embracing Marketing Mistakes

How to "suck less" at public speaking at conferences - Rich Mulholland

May 14, 2024
Join communication strategist Rich Mulholland as he shares how to captivate an audience with storytelling techniques, challenges the misconception of flashy visuals in presentations, and provides strategies for engaging virtual audiences. Learn from his professional evolution and personal adventures, and gain valuable insights on delivering powerful speeches that leave a lasting impact.
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ANECDOTE

From Stagehand To Presentation Company

  • Richard started in the music industry as a stagehand and learned event production hands-on.
  • He founded Missing Link after realizing great talks beat flashy staging during conferences.
ADVICE

Open With A Counter-Narrative

  • Start with a counter-narrative to create clarity and curiosity in your opening.
  • Challenge an existing idea in the audience's mind to get them to care immediately.
ADVICE

Finish Before The Tank Runs Dry

  • Keep your talk shorter than the audience's 'gas tank' for the topic and aim to finish early.
  • Estimate interest and end about 10 minutes (or 10%) before you think you should.
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