The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs Why I’m Bullish on Home Services⏐Ep. #121
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Jan 22, 2025 Doug Steel, owner of a thriving power washing business in the Dallas-Fort Worth area, shares his journey in the home services industry. He discusses why he finds this sector promising, citing binary outcomes and recurring revenue. Doug reveals key insights on launching a service business, effective pricing strategies, and innovative marketing techniques. He also emphasizes the importance of diversifying services and adapting to market demands, along with practical tips on customer acquisition and navigating challenges.
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Binary Outcomes in Home Services
- Prioritize home service businesses with binary outcomes, like tree trimming.
- These offer simplicity: complete the task, get a five-star review.
High Demand and Recurring Revenue
- Home services enjoy high demand, especially straightforward ones.
- Combine seasonal services to maintain year-round income.
Market Research
- Gauge demand by calling 10-20 businesses per industry.
- Assess their responsiveness, pricing, and booking status to understand competition.
