Build In Public Podcast
What Newsletter Creators Are Doing Differently To Grow To 50,000 Subscribers (feat. Chenell Basilio)
Jun 27, 2023
Chenell Basilio, a prolific writer behind the newsletter 'Growth in Reverse,' shares her insights on how top creators achieve 50,000+ subscribers. She discusses her unique content creation strategies and the importance of visual appeal. Chenell reflects on her writing process, the tech tools she uses, and lessons learned from analyzing other creators. She highlights common mistakes for beginners and emphasizes the value of authentic engagement in the creator community. Listeners will love her advice on maintaining momentum and producing compelling content.
43:03
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Quick takeaways
- Chanel Basilio emphasizes the importance of thorough research and community engagement in effectively building a newsletter's subscriber base.
- She shares critical lessons on consistency and quality content creation as essential strategies for sustained audience growth.
Deep dives
The Origin of Growth in Reverse
Chanel Basilio shares the inspiration behind her newsletter, Growth in Reverse, which stemmed from observing others' success with email lists and product sales. Her initial exposure to lucrative solo creators sparked curiosity about their audience-building strategies, compelling her to reverse engineer their growth paths. In just six months of starting the newsletter, she has focused on analyzing creators who gained significant email subscribers in recent years, avoiding well-established names whose methods may not apply today. This determination to understand the intricacies of audience growth is central to her newsletter's vision and the insights she aims to provide to her readers.
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