The Game Changing Attorney Podcast with Michael Mogill

15. Josh Linkner — Turning Challenges Into Opportunities For Innovation

Jul 7, 2020

45:11

"I didn't go to Harvard. I didn't have major venture capital backing. Our ability to be creative became our superpower." - Josh Linkner

How can you prevent life from getting in the way of your creativity?
Do you have to change the world to be called an innovator?
Is there really a systematic approach to creativity?
How can attorneys create something new when everything's already been invented?

Innovation, Disruption, and Hyper-Growth Leadership

Josh Linkner is a 5-time tech entrepreneur, a New York Times best-selling author, and one of the most booked innovation speakers on the planet. So how do you become a world-renowned expert on innovation? To find out, we take it back to where it all began: Detroit, Michigan in the ‘80s, selling fireworks to his classmates.

Hack Your Niche: Why You Should Leverage Lessons From Other Industries

It seems like Josh has entrepreneurship in his blood, but his attitude toward creativity and innovation tells a different story. According to Josh, we're all born creative — life just gets in the way.

Want to start flexing and deploying your creativity muscle? Josh shows us how to hack your niche by mining other industries for nuggets of inspiration, see market gaps before your competitors, and start spelling innovation in a whole new way.

Innovate Everywhere: How To Turn Challenges Into Creative Opportunities

Painful moments or pressure points are a heat map for innovation. Is litigation stress a factor for your clients? There's an innovative idea to solve that. What about the process of finding an attorney? There's a creative solution for that too! Josh explains how he picks the ideal targets for creativity — and how you can do the same.

Key takeaways:

Creativity CAN be taught. Creativity is more than 80% learned behaviour, yet so many people fall at the first hurdle because they don't follow a systematic approach. Josh's steps to cultivating, harnessing, and building creativity are simple and powerful — and you can start actioning them today.
The offense/defense rule. If you're only thinking about innovation and creativity in terms of offensive moves, you're missing half the picture. Josh explains how defensive innovation will help you to outsmart your competitors and bulletproof your business.
Put people first. Josh tells us about his social experiment with two teams working on the same sized budget: the A team with the C idea, and the C team with the A idea. No prizes for guessing which one comes out on top... Develop innovation superpowers by investing in the right people and you'll reap the rewards.

Links And Resources