16. Mastering Conversion Rates: Setting the Right Targets for Your Front Desk Team

In this episode of the Private Practice Success Podcast, Gerda addresses a common challenge faced by practice owners: Setting the right Conversion Rate Targets for your Front Desk Team.

Prompted by a recent discussion in her Facebook group, Gerda provides expert insights into what conversion rates mean for your practice and how to effectively manage them to ensure sustained growth and efficiency.

In this Episode, you'll learn (amongst others):

• The definition and importance of conversion rates in private practice.
• How conversion rates impact cost of client acquisition and practice efficiency.
• Key variables affecting conversion rates, including lead nature, sales training, and demographics.
• Strategies for tracking and improving your practice's conversion rates.

Special Bonus:

Download Gerda's FREE Front Desk Referral Log Template (with video instructions) to start tracking and improving your practice conversion rates today. You can get that right HERE.

Who This Episode Is For:

• Private practice owners aiming to enhance their client conversion strategies.
• Business owners seeking to improve the efficiency and performance of their front desk team.

Join Gerda as she shares actionable advice and tools to help you set meaningful conversion rate targets. 

Ready to transform your practice with Clarity, Confidence & a roadmap for success...? If so, book your spot at the 2026 Blueprint Planning Session right HERE.

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.