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The Duct Tape Marketing Podcast
Charge More With The Power of Pure Motive Service
Sep 4, 2024
In this engaging conversation, Joe Crisera, an author and mentor for home service professionals, shares his journey from struggling contractor to industry leader. He reveals how prioritizing quality, reliability, safety, and health—through his concept of 'Pure Motive Service'—can transform business success. Joe discusses the importance of offering multiple pricing options to enhance customer satisfaction and profitability. He also emphasizes managing opportunities and utilizing effective marketing to build trust and standout in a competitive market.
24:58
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Quick takeaways
- High-quality service coupled with multiple pricing options enhances customer satisfaction and significantly boosts profitability for service providers.
- The concept of 'pure motive service' prioritizes quality, reliability, safety, and health, aiming to address future needs proactively for clients.
Deep dives
Proactive Problem Solving
Service providers should focus on addressing potential issues before clients even need to ask for solutions. By anticipating needs and offering comprehensive solutions, providers can enhance their value and build stronger relationships with clients. For example, rather than simply fixing a current problem, incorporating services like preventative maintenance helps ensure future reliability. This approach resonates deeply with customers, who may be willing to pay a premium for the assurance that their needs are being proactively addressed.
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