In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.
The thoughtful and wholesome "don't worry about it" mentality almost bankrupted him once.
In this episode, he shares how the key to profit isn’t cutting costs by cutting corners but by providing high-quality service and offering multiple options to customers.
Joe Crisera introduces the concept of 'Pure Motive Service,' which involves providing solutions prioritizing:
- Quality
- Reliability
- Safety, and
- Health.
He also discusses the significance of managing opportunities and anticipating future needs, offering practical advice for service professionals, and highlighting the role of marketing in delivering exceptional service.
Key Takeaways
- Providing high-quality service and multiple options can significantly increase revenue for home service contractors.
- The concept of 'pure motive service' involves providing solutions prioritizing quality, reliability, safety, and health.
- Managing opportunities and anticipating future needs are crucial for delivering exceptional service.
- Marketing plays a vital role in communicating the value of a service and building trust with customers.
More About Joe Crisara:
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The Duct Tape Marketing Podcast