The Author's Responsibility in Promotion

Authors must recognize that achieving bestseller status requires significant effort in marketing and promotion, as it is their responsibility to ensure their work reaches potential readers. Writing a book should be viewed as an opportunity to change lives, necessitating proactive steps to engage audiences and generate interest. The podcast emphasizes that simply creating a book is insufficient; authors need to actively sell and promote their work to attain visibility. Therefore, a commitment to hitting the bestseller list is integral to an author's broader goal of making a positive difference through their book.