Morning Wire DW Introduces New Kids App: Bentkey | 12.24.23
Dec 24, 2023
Jeremy Boreing, co-founder of The Daily Wire, discusses the exciting launch of Bentkey, a new kids' app aimed at creating trustworthy entertainment. He shares insights on the importance of providing quality, engaging content that fosters safe viewing experiences for children. The conversation highlights creative milestones from 'A Wonderful Day with Mabel McClay' and emphasizes the need for apolitical narratives in children's programming. Boreing draws inspiration from classic shows, aiming to blend whimsy and family values in this fresh approach to children's entertainment.
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Bent Key Launch Success
- Bent Key debuted with 18 shows, including "Chip Chilla," and over 150 episodes.
- On its first day, it became the top downloaded kids' app in the Apple Store.
Parental Concerns Drive Bent Key
- Megan Basham expresses the need for children's entertainment that parents can trust.
- This avoids constant monitoring for unwanted content, a major concern for parents.
Giving Audiences What They Want
- Jeremy Boreing believes in giving audiences what they actually want, not just what they think they want.
- He aims for high-quality, entertaining content that doesn't pander to ideology.
