The hosts discuss the success of Bent Key streaming app for kids. They introduce co-founder Jeremy Boring to talk about the company's venture into children's entertainment. They discuss the show 'Mabel McClay' on the Bentkey app and their process for selecting new content. They explore the challenges and successes of recruiting talented artists for a conservative company. They discuss buzz from studios, app launch, and announcement of Snow White adaptation. They explore a new kids show inspired by Mr. Rogers and Mary Poppins, celebrating diverse entertainment choices for kids.
Read more
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Bentkey aims to create highly entertaining shows that parents can trust implicitly, aligning with the values of the audience.
The Bent Key app caters to a wide range of age groups, offering age-appropriate shows and plans to invest more in areas that resonate with the audience.
Deep dives
Creating Trustworthy and Entertaining Content for Kids
The Daily Wire co-founder Jeremy Boring discusses the inspiration behind the Bent Key app, a new venture into children's entertainment. The focus is on making highly entertaining content that parents can trust implicitly. Their goal is to create shows that are wonderful, beautiful, hilarious, and full of goodness. The shows are thoroughly vetted to ensure they align with the values of the audience. Boring highlights "A Wonderful Day with Mabel McClay" as a show that perfectly encapsulates their vision.
Diversifying Offerings and Addressing All Age Ranges
The Bent Key app aims to serve all age ranges and demographics right from the start. Boring emphasizes the importance of meeting the needs of all children, regardless of their age. The app offers shows like "Mabel McClay" for younger children and shows like "How Ridiculous" for older kids. The company plans to learn over time and invest more in the areas that resonate with the audience the most.
Separating the Branding and Prioritizing Childhood
Boring explains the decision to launch Bent Key as a separate brand from the Daily Wire. The goal is to create content that is free from political influences and allows children to have a true childhood. The inspiration for this approach comes from shows like "Mr. Rogers' Neighborhood," which celebrated childhood and focused on goodness. Boring believes that by prioritizing childhood and offering trustworthy content, they can make a positive impact on future generations.
An interview with Daily Wire co-founder Jeremy Boreing on why they launched Bentkey, a new kids entertainment company. Get the facts first on Morning Wire.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode