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DW Introduces New Kids App: Bentkey | 12.24.23

Morning Wire

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Crafting Children's Content with Integrity

This chapter explores the strategic development of a new children's app aimed at various age groups, focusing on quality content that inspires and entertains. The speakers discuss the importance of apolitical narratives, contrasting their philosophy with mainstream approaches, while emphasizing the preservation of childhood innocence. Through reflections on nostalgic programming, they outline their mission to create positive, engaging shows that resonate with young audiences.

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