Make Marketing Simple with These 7 Marketing Principles | 246

Raise your hand if you’ve had any of the following thoughts recently.

“Marketing is overwhelming.”

“I have no idea where to start.”

“I am just an inconsistent person.”

“I’m just not good at this.”

“I hate social media.”

“Sharing marketing content is just annoying.”

“Email marketing is just spam”

“Nothing is working.”

“I don’t have anything interesting to say.”

Now, while I don’t have the magical ability to see you through this podcast transmission, I DO know my listeners pretty well, and my guess is that you’re raising your hand – physically or metaphorically – to AT LEAST a couple of those statements.

Suffice it to say: We tend to have a lot of mindset junk about marketing! After all, it is inherently kind of scary to market your business. To ask people to take a look at what you have to offer, to react to it, to engage with you. To buy. This is no small thing, and it is scary for a LOT of us to do. 

However. I want us all to market our businesses. Because marketing is one of the best ways of making a bigger impact on the world, and I want that for you! And for the world!

Here’s the truth: Our businesses need to reach the right people and make sales. And that is EXACTLY what great marketing helps us do: reach people and make sales.

But this isn’t a “necessary evil”. The truth that I am 1000% convinced of is this: Marketing can be totally do-able, and even fun. 

But we have to intentionally design it that way. And in this episode, I’m going to give you 7 principles to help you do just that: create an approach to marketing that feels good, and that works.


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