Outcome-Driven Thinking

8 snips

Aug 19, 2025

Fabricio Laguna, a Brazilian business analyst and storyteller, discusses the transformative power of outcome-driven thinking. He emphasizes shifting focus from outputs to meaningful outcomes, showcasing how this mindset fosters organizational success. Fabricio highlights storytelling as a crucial tool in business analysis, linking empathy and personal purpose to professional goals. He shares practical examples of how aligning tasks with desired outcomes can enhance collaboration and drive significant change in both projects and careers.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ANECDOTE

Storytelling Teaches Complex Ideas

Fabricio shares a childhood story about his grandpa and a talking horse to show the power of stories.
He uses storytelling to teach business analysis concepts in his novel Please Hold.

INSIGHT

Outcomes Versus Outputs

Outputs are the artifacts produced by tasks while outcomes are the consequences and value expected by stakeholders.
An outcome-driven person focuses on desired consequences, not just producing outputs.

INSIGHT

Systems Thinking Reconnects Purpose

Organizations are structured around outputs since the Industrial Revolution and treat workers as machine parts.
Viewing organizations as systems reconnects people to purpose and encourages outcome-driven work.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

What if the secret to delivering real value isn’t doing more, but thinking differently?In this episode of Business Analysis Live, I sit down with friend, storyteller, and author, Fabrício Laguna — the Brazilian BA — to explore the power of outcome-driven thinking. We talk about why focusing on outcomes (not just outputs) changes how we work, connect, and deliver change, and how this mindset can transform not only our projects, but our organizations and careers.Fabrício shares insights from his new book Please Hold: The Power of Outcome-Driven Thinking, blending the business analysis mindset with the art of storytelling. We talk about empathy, purpose, collaboration, and what it takes to move from “just doing tasks” to truly enabling change.🎙️Episode Highlights• How Fabricio defines outcome-driven vs. output-driven mindsets• Why storytelling is a powerful business analysis tool• The role of empathy in achieving better outcomes• How business analysis techniques build “muscle memory” for critical thinking• Connecting personal purpose to organizational goals• Encouraging collaboration and shared perspectives• Practical examples of shifting to an outcome focus🔗 Resources

Connect with Susan on LinkedIn

Connect with Fabricio on LinkedIn

Learn more about Fabricio at https://thebrazilianba.com/

Download a free preview edition of Please Hold: The Powerof Outcome-Driven Thinking

Business Analysis Live is hosted by Susan Moore, Community Engagement Manager with the International Institute of Business Analysis (IIBA). We talk with business analysis professionals about business analysis topics and answer questions from our live audience.

If you enjoyed the episode, don’t forget to hit that Likebutton, subscribe to the channel, and share it with your friends. Your support helps us keep bringing you great content!

The International Institute of Business Analysis (IIBA) is anon-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintainglobal standards for the ongoing development of the practice and certifications.

Learn more at ⁠⁠⁠⁠https://www.iiba.org/

#BusinessAnalysis #OutcomeDriven #Leadership