What if the secret to delivering real value isn’t doing more, but thinking differently?In this episode of Business Analysis Live, I sit down with friend, storyteller, and author, Fabrício Laguna — the Brazilian BA — to explore the power of outcome-driven thinking. We talk about why focusing on outcomes (not just outputs) changes how we work, connect, and deliver change, and how this mindset can transform not only our projects, but our organizations and careers.Fabrício shares insights from his new book Please Hold: The Power of Outcome-Driven Thinking, blending the business analysis mindset with the art of storytelling. We talk about empathy, purpose, collaboration, and what it takes to move from “just doing tasks” to truly enabling change.🎙️Episode Highlights• How Fabricio defines outcome-driven vs. output-driven mindsets• Why storytelling is a powerful business analysis tool• The role of empathy in achieving better outcomes• How business analysis techniques build “muscle memory” for critical thinking• Connecting personal purpose to organizational goals• Encouraging collaboration and shared perspectives• Practical examples of shifting to an outcome focus🔗 Resources

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Connect with Fabricio on LinkedIn

Learn more about Fabricio at https://thebrazilianba.com/

Download a free preview edition of Please Hold: The Powerof Outcome-Driven Thinking

Business Analysis Live is hosted by Susan Moore, Community Engagement Manager with the International Institute of Business Analysis (IIBA). We talk with business analysis professionals about business analysis topics and answer questions from our live audience.

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The International Institute of Business Analysis (IIBA) is anon-profit professional association serving the field of business analysis. As the global thought leader and voice of the business analysis community, IIBA actively supports the recognition of the profession, and works to maintainglobal standards for the ongoing development of the practice and certifications.

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Please Hold: The Power of Outcome-Driven Thinking

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