230. Brian Kirkbride, Co-founder & Co-CEO of FitLab

Today, I’m joined by Brian Kirkbride, co-founder & co-CEO of FitLab.

An experienced founder, Fortune 500 exec, and investor, Brian oversees the company’s 11-brand portfolio of studios, equipment, and experiences — including Assault Fitness, XPT, Ragnar, and McGregor FAST. Scaling up FitLab is pushing expansion.

In this episode, we discuss the company’s integrated lifestyle platform. We also cover:

• Acquiring vs. building companies  • Partnering with Nike to launch boutique studios • Uniting memberships and experiences across portfolio brands

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FitLab’s Website: https://www.fitlab.com/

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Chapters: (00:00) Introduction (00:40) The FitLab state of the union (02:04) FitLab’s vision (11:53) Decision-making processes for acquiring, partnering, or building new brands (16:53) Progress towards achieving a fully integrated system (19:05) Fitness industry future and challenges (24:02) Consolidation, integration, scaling, and execution (27:36) Partnership with Nike (34:15) Nike's training and running studios (37:31) Nike's digital fitness initiatives (40:12) Wearable data and integration (43:52) Holistic health and preventative care (46:11) Future roadmap (48:47) Conclusion