When Copy Gets Real: Why Getting Too Creative Actually Kills Conversion

Is sounding "enterprise" killing your marketing message? In this episode, conversion copywriter Jessica Malnik joins the crew to expose why the most effective copy isn't about being clever—it's about stealing your customers' exact words.

We dive into customer research plays you can use now, why corporate speak is a conversion killer, and how LinkedIn "lunatics" sacrifice credibility for clicks. Tune in for practical tips on creating content that actually converts instead of just sounding smart.

What you get when you listen

• Why product marketers are the "Swiss army knife" of marketing (and why that's a good thing)

• The surprisingly simple research hack top copywriters use to write enterprise copy that doesn't sound robotic

• The hidden Reddit goldmine most marketers completely overlook

• How AI can help you analyze 1,000+ customer comments in minutes (including the exact prompts to use)

• Why Jessica refuses to work with pre-revenue startups (and what this means for your messaging)

• The embarrassing LinkedIn trend that's landing marketers on the "LinkedIn Lunatic" subreddit

• Why "What's in it for them?" trumps creativity every single time

• The counterintuitive reason why Jessica actually prefers clients with no messaging brief

• The three types of LinkedIn posts that drive real business (not just vanity metrics)

Show Notes

00:00 Introduction and Guest Introduction

01:47 Jessica Malnick on Product Marketing

03:36 Navigating Copywriting Challenges

08:34 Human Touch in Copywriting

10:08 Using Reddit for Audience Research

11:27 Tools and Techniques for Copywriting

18:34 LinkedIn Strategies for PMMs

23:05 Final Thoughts and Resources

26:16 Conclusion and Sign-Off

• Why being human in your copy matters more in the age of AI than ever before

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