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Run a Profitable Gym
How to Use Organic Content to Get Better Leads
Feb 20, 2025
Kieran O’Dwyer, a gym owner and marketing expert from Australia, shares his insights on lead generation strategies. He emphasizes the importance of trust in attracting potential clients through organic content. Discover his simple four-post content cycle that includes technique videos, client success stories, and community engagement. Kieran explains how authenticity and consistent posting can enhance your online presence. Plus, he introduces the 'Golden Hour' concept for maximizing marketing efforts and achieving better conversion rates!
27:44
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Quick takeaways
- Using organic content effectively builds trust with potential leads, making them more likely to engage and convert into clients.
- Identifying and managing bad leads is essential, as they can drain resources and divert focus from more viable opportunities.
Deep dives
Understanding Bad Leads
Not all leads are beneficial, and it's essential to recognize the types of bad leads that can consume valuable time. Four main categories are identified: ghosters, who never respond after an initial contact; price hoppers, who only inquire about costs and then vanish; mismatched expectations, where leads expect services not offered; and free trial seekers, who want complimentary sessions without genuine interest. These types of leads can significantly drain resources, leading to frustration and an ineffective sales process. Ultimately, businesses must focus on discerning which leads are worth pursuing to avoid falling into a pattern of chasing unqualified prospects.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode