Personal Injury Mastermind 306. Speed + Tech: How Kurtz Riley Built an Explosive PI Firm in 12 Months
When most firms talk about speed or technology, they focus on one or the other. But as Brian Riley reveals, the real breakthrough comes from their intersection. In this episode of Personal Injury Mastermind, Brian shows how Kurtz Riley transformed these buzzwords into tangible competitive advantages. From three-click complaint filing to aggressive pre-litigation strategies, learn how they've built systems where velocity and technology amplify each other.
Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.
In just 12 months, Kurtz Riley has proven that explosive growth isn't about working harder – it's about building smarter systems. As a follow-up to our conversation with Austin Kurtz, Brian Riley reveals how they've weaponized the combination of speed and technology to turn their startup into a powerhouse.
We discuss:
- How Kurtz Riley automated their complaint filing process down to three clicks
- The exact KPIs they use to measure prelitigation performance
- Why time-on-desk metrics matter and how to improve them
- Building financial forecasting systems for rapid growth
- Using AI and client portals to streamline case management
- How their litigation-ready approach influences insurance negotiations
- The critical metrics that drive their prelitigation department
Guest Details
Brian Riley is the co-founder of Kurtz Riley, bringing hands-on experience from running Morgan & Morgan's Arizona office. Under his leadership, KurtzReilly has built one of the fastest-growing personal injury practices in Arizona by combining aggressive litigation with cutting-edge technology.
- Brian Riley: LinkedIn, Instagram
- Kurtz Riley: Website, Instagram
- Austin Kurtz Interview on PIM
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
- Work with Rankings: Connect
Time Stamps
00:00 Intro
01:00 How Kurtz Riley automates complaint filing
03:09 Brian's personal connection to law through his father's case
04:16 The 14-year case that inspired his legal career
04:37 Path to success: From law school to Morgan & Morgan
06:07 Division of roles at Kurtz Riley
07:11 Pre-litigation KPIs and department oversight
08:19 Average fee goals and firm metrics
09:23 Understanding average fees in Arizona
11:31 The story behind Kurtz Riley's branding
13:23 Financial management and forecasting
15:16 Game-changing tech: Client experience through Quilia app
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