Hacks to Hype Your Brand and Attract High-Value Clients with Lucy Werner

Sep 4, 2024

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What would it feel like to be featured in major publications and have your ideal clients knocking at your door?

In this episode, I’m joined by Lucy Werner who specialises in helping founders get famous and attract their dream clients.

Lucy has 20 years of communications experience, and it shows. She’s been listed in ALT Magazine’s Power 100, worked with The Futur, written two best-selling books and her Substack publication is in the top 50 business newsletters on the platform.

Lucy breaks down exactly how you too can get more PR, more exposure and more opportunities to get in front of your ideal clients.

If you ever feel hesitant to promote yourself on social media, the tactical strategies that Lucy shares in this episode will give you the confidence to get started.

If you want to secure PR opportunities and don’t know where to start, or you’re not getting the responses you’re after, this episode is for you.

Covered in this episode:

What stops people from ‘hyping themselves’ and growing their personal brand?
What most business owners get wrong about PR.
How to identify high-impact PR opportunities.
How to pitch to journalists.
Finding the fun in self-promotion - even if you’re an introvert.
Where you should be promoting yourself to get in front of your ideal clients.
How to attract your ideal clients with your content and not just your peers.
And much more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE

Hype Yourself newsletter - https://hypeyourself.substack.com/
Hype Yourself (book) - https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238

The Creative Life - https://www.mattessam.co.uk/

CONNECT

Lucy Werner on LinkedIn - https://www.linkedin.com/in/lucywernerpr/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts -

https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam