769: Coping with small business downturns in times of crisis, now and in the future

As of this episode publishing in March, 2020, we are amidst the coronavirus epidemic. Much will be lost in small business during these coming weeks and possibly months. Not all will be salvaged. The greatest value will likely be how to insulate ourselves from future calamity and not taking the status quo for granted. I posted this question on Facebook, “Is your business being negatively impacted by the coronavirus?” Droves of responses from small business owners who are seeing a slight challenge, a decent decline, or full out catastrophe. I brought one of the best and brightest minds in small business on to co-host with me, Dan Miller of 48 Days To The Work You Love fame. Yes, my very own father. Brainstorming alternative solutions for business is an area of mastery for him. This was a very frank and candid conversation. As you will hear, with some businesses, the best bet is hunker down and wait it out right now. With others, we found options to diversify. Others have options to actually maximize offerings. For all of us however, the show and discussion highlighted how we can all prepare ourselves to withstand nearly any downturn. 

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