The Hidden Truth About Wealth, Sales Psychology, and Self-Sabotage w/ Jeff C. West (LST #140)

Dec 8, 2025

57:33

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Learn Speak Teach Episode #140 with Jeff C West.

Many people hold misconceptions about money and wealth without realizing how these beliefs shape their decisions and limit their potential. Understanding and confronting these misconceptions is the first step toward true financial independence.

Today, we are joined by Jeff C. West, renowned speaker and international authority on sales & leadership, and acclaimed author of business parables including The Unexpected Tour Guide, Said the Lady with the Blue Hair, Streetwise to Saleswise, and his most recent book, The Hidden Heist: Stop Robbing Yourself of Lasting Wealth.

In the episode, Jeff shares the inspiration behind his latest book, The Hidden Heist, and gives listeners a glimpse of some of its powerful insights. He opens up about his writing journey, explaining how he got started, why he writes in parables, and where his ideas come from.

Jeff also shares key sales lessons and uncovers common misconceptions about money and wealth, showing how these beliefs subtly shape our decisions.

Finally, Jeff introduces his Fusion Point concept, a framework built on aligning emotion and logic to boost sales and client retention. In addition, he shares practical tips for effective business conversations.

During this episode, you will learn about:

[00:00] Trailer

[01:27] The Hidden Heist

[08:30] Sales Lessons

[11:57] Money Misconceptions

[16:13] Books: https://jeffcwest.com/books/

[19:45] Journey Into Writing

[27:13] Books in Progress

[33:43] FusionPoint

[45:43] Connect with Jeff

• Website: https://jeffcwest.com/

• Youtube: https://www.youtube.com/@JeffCWestAuthorSpeaker