The Fundraising Everywhere Podcast How To Keep Welcome Journeys Simple, Yet Effective
May 22, 2025
Join public fundraising consultant Sarah Goddard, known for her expertise in community fundraising, as she dives into creating effective welcome journeys. Sarah explores the balance between simplicity and personalization, offering strategies for turning one-time supporters into long-term advocates. They discuss breaking down fundraising silos to enhance communication and the significance of clear, authentic messaging. Don't miss her insights on 'transitionary journeys' and the upcoming community fundraising conference, perfect for anyone looking to elevate their fundraising game!
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Simple Effective Welcome Journeys
- Start your welcome journey with a series of 4-6 emails over 6-12 weeks to keep supporters engaged.
- Use a mix of digital and offline communications like postcards or phone calls to maximize impact.
Engage Supporters Quickly Again
- Charities often wait too long before asking for a second action from supporters.
- Engaging supporters again within 6-8 weeks with a micro-action or ask boosts ongoing involvement.
Start Simple Build On Success
- Start with a simple yearly communication plan with one stewardship email monthly.
- Slot in clear calls to action and quarterly offline touches like postcards or thank you notes.