Evernest Property Management Show Episode 170: The 5 Reasons You Need to Create Video Content (Or Get Left Behind)
Nov 17, 2025
Discover how video content can transform your property management strategy. Learn why consistent videos build trust and authority far beyond traditional ads. Explore how to use storytelling to boost conversions and simplify complex topics with explainer videos. Gain insights into optimizing your content for search engines and AI. Understand the importance of a long-term video library and efficient repurposing strategies. Plus, tips on authenticity and effective video structuring that resonate with your audience.
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Episode notes
Use Video To Build Trust Quickly
- Do create video content to build trust by putting faces and voices in front of owners and prospects.
- Use short bio videos so owners feel familiar before they call and convert faster.
Video Boosts Search And Local SEO
- Publish video because platforms and search engines prioritize it, boosting SEO and watch time.
- Local managers can outrank larger competitors by consistently publishing market-specific videos.
Explain Complex Topics With Short Videos
- Do record short explainer videos to simplify fees, maintenance, and leasing for owners.
- Place a two-minute explainer under pricing so prospects call already warmed up.
