As companies take sides, does it matter where we buy?

Explore how consumer choices reflect personal values in today's politicized marketplace. The discussion spans brands like Chick-fil-A and Bud Light, examining whether boycotting truly influences corporate behavior. Delve into the rise of intentional spending and the 'no buy' movement amidst economic pressures. Discover how DEI policies shape brand reputations and consumer loyalty. Ultimately, the conversation urges vigilant purchasing habits while recognizing the broader impact of political affiliations on what we buy.