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5min chapter
As companies take sides, does it matter where we buy?
Impromptu
Consumer Choices and Corporate Values
This chapter explores how consumer preferences in America are evolving in relation to corporate political alignment and values, especially in the context of DEI policies. It highlights the impact of significant social events on brand positioning and examines the varying political stances of different sectors, illustrating consumers' growing tendency to shop based on brand beliefs.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode