613: Boosting your Influence with the Principles of PRE-Suasion with Brian Ahearn

Influence expert Brian Ahearn discusses how to get more yesses using Dr. Cialdini’s principles of PRE-suasion. 

— YOU’LL LEARN — 

1) How one question dramatically improves your chances of yes 

2) The two ways to capture people’s attention 

3) Why we’re more persuasive when we talk less 

Subscribe or visit AwesomeAtYourJob.com/ep613 for clickable versions of the links below. 

— ABOUT BRIAN — 

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. A dynamic international keynote speaker, he specializes in applying the science of influence in everyday situations. 

Brian is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation. This specialization was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist on the science of ethical influence. 

Brian’s book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, is an Amazon best-seller and his LinkedIn courses have been viewed by more than 75,000 people. 

• Brian’s book: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical 

• Brian’s LinkedIn: Brian Ahearn 

• Brian’s website: InfluencePeople.biz 

— RESOURCES MENTIONED IN THE SHOW — 

• App: Swapcard 

• App: Voice Dream 

• Book: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini 

• Book: Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini 

• Book: Man's Search for Meaning by Victor Frankl 

• Book: How to Win Friends & Influence People by Dale Carnegie 

• Book: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo 

• Book: Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition) (Voices That Matter) by Gary Reynolds 

• Book: slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte 

• Previous episode: 499: Key Psychological Principles for Ethical Persuasion with Brian Ahearn 

• Previous episode: 307: Persuasive Speaking with Carmine Gallo 

• Researchers: Daniel Kahneman and Amos Tversky 

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