The Revenue Leadership Podcast with Kyle Norton E57: The New Rules of Executive Recruiting in the AI Era (Asad Zaman, CEO @STA)
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Dec 10, 2025 Asad Zaman, CEO of Sales Talent Agency, is a seasoned go-to-market recruiter with a knack for identifying top-tier talent. He discusses the seismic shifts in executive hiring brought on by AI, including the effectiveness of live whiteboarding over traditional interviews. Asad emphasizes the necessity for modern leaders to be both systems thinkers and educators. He also shares insights on creating robust hiring scorecards and the importance of hiring leaders who are on the cusp of their peak potential, helping CROs navigate the complexities of today's talent market.
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AI Made Case Studies Low Signal
- AI has broken traditional case-study interviews by removing the friction that revealed genuine thinking.
- Asad Zaman says live whiteboarding now provides higher signal than homework case studies.
Leverage Raises The Cost Of Missed Hires
- AI increases individual rep leverage, so companies need far fewer sales hires per revenue.
- Asad warns CROs must miss far fewer when each hire carries more weight.
Prioritize Teaching Ability
- Hire VPs who are great teachers and can scale learning through systems, not just one-on-ones.
- Prioritize candidates who can teach managers and create repeatable training systems.
