Hiring a VP or CRO has never been tougher (or more important). Asad Zaman, CEO of Sales Talent Agency - and one of the most trusted voices in GTM recruiting - joins host Kyle Norton to talk about how GTM leadership hiring is changing fast.
They dig into:
- Why AI broke the traditional interview process, and what they do now instead
- How to build a robust hiring scorecard that performs miles better than a fluffy job description
- The trade‑offs that actually kill VP hiring processes
- How top CROs should evaluate future leaders (and spot "pre‑peak" talent)
- The biggest blind spot CROs have when hiring VPs
I mean... who isn't curious about the tested frameworks from the guy behind 1,000+ GTM placements a year?
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Chapters:
00:34 Guest Introduction: Asad from STA (Sales Talent Agency)
02:30 Today's Topic: The Challenge of Leadership Hiring
04:14 How AI Has Changed Executive Hiring
07:53 The Rise of the AI-Native Leader
10:26 Market Polarization: Talent Demand and Layoffs
19:03 The New Definition of a Great Leader
24:22 Building an Effective Leadership Hiring Scorecard
29:15 Defining Problems, Jobs to Be Done, and Constraints
35:11 Compensation Psychology and Negotiation Pitfalls
40:34 Mapping the Market and Operationalizing the Scorecard
49:27 Modern Interview Design for Senior Roles
53:12 Teaching as a Core Leadership Skill
56:27 Live Whiteboarding: Replacing Case Studies
01:01:54 Evaluating Candidates for Peak Performance and Potential
02:03:31 CROs' Biggest Blind Spot in Hiring VPs of Sales
