9. Listener Q&A - How to hire a PR pro, How to Measure ROI

We take a break from our guest schedule to answer questions sent to us via social media! Jody gives his thoughts on how to hire a public relations agency or professional, and how to measure the success of a public relations campaign. Send us your questions via Facebook, twitter or instagram .. just search for "The PR Podcast".. or send us a recorded message via our show page on Anchor.com.  The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.