On today’s podcast we’re hosting the Subscription Trends 2022 event. We talk with Thomas and Eric about navigating content fortresses as a developer. They share their thoughts on regulating Apple’s App Store, affiliate marketing, and breakout trends for 2022. We also talk about Web3 and Crypto, and answer questions from folks in the event’s chat room.

Our guests on the show are Thomas Petit and Eric Seufert. Eric has a depth and breadth of experience with mobile apps and games that few can match. Over the past year, Eric has written extensively about App Tracking Transparency and the future of mobile advertising on his trade blog, Mobile Dev Memo.

Thomas Petit is a world-renowned mobile growth expert independent consultant. Thomas began his work in the subscription app space, eventually becoming a freelance consultant, and has worked with several large subscription apps.

In this episode, you’ll learn:

• How to make a living as a solo app developer
• Are web apps the future of app development?
• Are you price-testing your app too soon?
• How to reduce churn for trial and paid users
• New regulatory burdens app developers are facing

Links & Resources

• The Sub Club Podcast: Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, Fishbrain
• The Sub Club Podcast website

Thomas Petit’s Links

• Follow Thomas on Twitter
• Thomas’ guest post on the RevenueCat blog: Mobile Subscription Predictions for 2022

Eric Seufert’s Links

• Follow Eric on Twitter
• Eric Seufert’s post: 2022 predictions for mobile marketing
• Mobile Dev Memo

Follow us on Twitter:

• David Barnard
• Jacob Eiting
• RevenueCat
• Sub Club