My Amazon Guy Managing Amazon PPC Campaigns for Thousands of Parent ASINs
Managing PPC campaigns on thousands of parent ASINs in an Amazon account can be a challenging task for any seller. With each ASIN receiving varying amounts of traffic, it becomes challenging to set and manage bids across multiple campaigns effectively.
In the video, the Steven Noch addresses these challenges and provides insights into how to manage large-scale campaigns on Amazon. They discuss the benefits of automation and the importance of manual keyword bidding for achieving better campaign performance.
When it comes to managing daily budgets on thousands of campaigns, he suggests that automation can be helpful in reducing the heavy lifting. However, they caution that keyword bidding should be done manually to ensure better control over the formulaic bid changes.
Steven also emphasizes the importance of looking at pacing, ACoS, spend, and sales for overall account performance. By setting these variables as ratios in their Excel formulas, they achieve a better balance between performance and pacing.
He suggests grouping ASINs into smaller chunks to help aggregate data, making it easier to apply formulaic bid changes with more data confidence.
When it comes to managing large-scale campaigns, bulk files should be used instead of the UI for bulk actions. This approach allows for easy tweaking of variables, and Excel formulas can be applied to optimize bids quickly.
Managing Amazon PPC campaigns for thousands of parent ASINs requires a combination of automation and manual effort. Steven's approach of using Excel formulas to balance performance and pacing can help achieve better campaign results. The importance of manual keyword bidding cannot be overstated, and bulk files should be used instead of the UI for bulk actions.
He provides valuable insights into managing large-scale Amazon PPC campaigns, which can be useful for sellers looking to optimize their advertising efforts on the platform.
0:00 Managing Amazon PPC Campaigns for Thousands of Parent ASINs
0:20 Depends on the campaign structure and individual Asin volume
0:24 Managing daily budget on thousands of campaigns is difficult
0:31 Automation can help with heavy lifting
0:44 Keyword bidding should be done manually
0:56 Pacing, ACoS, spend, and sales should be looked at for overall pacing
1:17 Manually creating formulas in Excel is preferred for keyword bidding
2:11 Bulk files should be used instead of the UI for bulk actions
2:59 Setting bids as ratios of different things can balance performance
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