My First Million #12 - The 1-800-GOT-JUNK Story
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Sep 11, 2019 Brian Scudamore, the founder of 1-800-GOT-JUNK, shares his inspiring journey from a $700 pickup truck to a multi-million dollar franchise. He discusses the power of storytelling and media in branding, the importance of authentic business practices, and how visualization can drive creativity. Scudamore also reflects on key moments, like his appearances on Oprah, and the challenges of building an effective team, emphasizing cultural fit and shared vision as essential to success.
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Early PR Success
- Brian Scudamore's girlfriend suggested he share his entrepreneurial story with the press.
- The next day, they were featured on the front page, and the phones rang off the hook.
McDonald's Inspiration
- Scudamore's business idea came to him when he saw a junk-filled truck at a McDonald's drive-through.
- He bought a similar truck for $753 and started his junk removal business.
From Rubbish Boys to 1-800-GOT-JUNK?
- Scudamore's first brand name was "The Rubbish Boys" with the number 738-JUNK.
- People often referred to the company by the phone number, leading him to switch to a more memorable 1-800 number.