Flamingo, a DTC company focused on women's grooming needs, was the first brand to emerge out of Harry's Labs, in October of 2018. Since Harry's launched in 2013, it's seen a lot of success with female customers, at one point boasting over 1 million female subscribers. It finally decided to take advantage of the built-in fanbase of women and create a brand specifically for them. Allie Melnick, who's worked at Harry's since its launch and now serves as gm for Flamingo, saw saw the opportunity to connect with female customers by serving them with both a suite of products specifically designed for how they use them and honest, approachable education surrounding hair removal. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Allie Melnick to discuss how Flamingo is humanizing hair removal, educating consumers and evolving.
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