On this week's Episode of Startup Diaries, Kyle sits down with Clay and Nathan to chat about all things ecommerce, customer psychology, how to ensure your customer experience is fluent and how to maximise your website for conversions.

Produced by Pivotal Conversations Edited by Pivotal Conversations

01:05 - The Customer Phycology

05:50 - How Your Website Impacts Conversions

10:51 - Social Proof and the Part it Plays in the Customer Journey

17:01 - Hooking a Customer

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