Real Estate AI Flash Ep 101: How Top Agents Stay Human in an AI World
Dec 10, 2025
Andrew Undem, founder of The Sure Group and a powerhouse in real estate with over $1 billion in sales, shares his insights on navigating AI in the industry. He discusses how AI can automate routine tasks, allowing agents to focus on building personal client relationships. Andrew also highlights the rapid advancements in AI technologies and the importance of emotional intelligence for agents. He warns of potential disruptions in buyer-agent dynamics and emphasizes the need for agents to remain indispensable by mastering sales techniques.
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From Car Sales To $1B In Volume
- Andrew Undem started in sales selling Volvos, Porsches and Audis before moving into real estate and growing a 17-agent team.
- He credits those early car-sales roles for intense sales training and networking that shaped his real estate skillset.
Use AI To Build A Believable Board
- Use AI tools (Gemini, NotebookLM, GPT, Claude) to synthesize expert opinions and speed up research.
- Triangulate believable sources then add your own judgment to make final decisions.
AI Is Limited By Your Imagination
- AI's capabilities are limited only by the user's imagination and speed of model advancement.
- The tech moves fast and will continue enabling new use cases that reshape workflows.