In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'.

We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employees and the issues that their employees care about. Andrew Cooper also explores turning in business and the cyclical nature of societal challenges. He suggests that companies should authentically align their actions with their values and navigate the balance between doing the right thing and the potential cost. Cooper also discusses the educational potential of virtual and mixed reality in understanding complex societal issues.

Key Takeaways

• Ethical leadership is crucial in shaping the future of business
• Companies need to care about their employees and the issues that their employees care about
• Authenticity is key in balancing the potential cost of doing the right thing
• Virtual reality and mixed reality have educational potential in understanding complex societal issues

Chapters

• [00:00] Introduction: Andrew C. M. Cooper and 'The Ethical Imperative'
• [02:32] Leading with Consciousness: The Ethical Imperative
• [05:17] The Impact of the Pandemic on Business Practices
• [10:12] Navigating the Balance: Doing the Right Thing vs. Cost
• [17:27] Exploring Complex Societal Issues through Virtual Reality
• [20:36] Conclusion: Connect with Andrew C. M. Cooper

More About Andrew C.M. Cooper:

• Add Andrew Cooper on LinkedIn - https://www.linkedin.com/in/accooper/
• Check out his Website - https://www.andrew-cooper.com/
• Grab a copy of The Ethical Imperative: Leading with Conscience to Shape the Future of Business - https://www.amazon.com/Ethical-Imperative-Leading-Conscience-Business/dp/1394274831?

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

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