#080: Jason Budsock - Animal at Universal Nutrition

https://blog.priceplow.com/podcast/jason-budsock-animal-080

In early January of 2023, we kicked the year off right by hosting Jason Budsock of Animal at Universal Nutrition on the PricePlow Podcast. Many know Jason for his two decades at Animal – He’s JDawgXL in the forums and on Instagram, and is the Vice President of Products at the company.

In this discussion, we talk about Animal’s legendary past, the incredible product launches over the past year (see them on our Universal Nutrition news page), and what they have coming for us in 2023.

We reminisce about The Cage, and Jason explains how they were the original EAA supplement, released in the early 2000s after following two studies published in 1999 and 2000.

Some changes are coming to Animal Pak, a new value Whey Protein is on its way, and far more.

Show Notes with Jason Budsock at Universal / Animal

• (0:00) – Introductions
• (4:30) – 2006: Animal Flex and Animal Omega
• (5:15) – The Animal Brand
• (6:45) – The Legacy of @UniversalUSA on Instagram
• (7:45) – Animal was the original lifestyle brand
• (10:00) – Animal provides an experience
• (13:00) – Flavor technology over the years
• (14:45) – Universal manufactures its own supplements
• (17:30) – Product development: listening to the customer base
• (20:30) – Some future product hints
• (23:15) – Old school but still ahead of the curve
• (25:30) – The Universal / Animal Demographic
• (28:00) – THE CAGE
• (38:30) – Bodybuilders and Powerlifters
• (40:00) – Where does Animal move forward?
• (43:00) – Any product leaks?
• (48:00) – Responding to 2020
• (51:30) – Animal Nitro: The original EAA supplement

That ended the conversation, and it was great catching up Jason!

Stay in touch with Universal Nutrition and Animal:

• Instagram: @AnimalPak and @UniversalUSA
• TikTok: @OfficialAnimalPak
• YouTube: YouTube.com/@animalpak
• Jason Budsock’s Instagram: @JDawgXL