Episode 6: Referral Marketing is the Most Powerful Kind

Referral marketing is the most powerful kind of marketing. Some people call it "networking," or "word-of-mouth" marketing. The reason it's powerful is that it works with the trust you've already cultivated.

Even though it works well without much effort, it will work much better if you do it strategically. That means using basic psychology.

People need to be reminded of what kind of work you do, and what kind of clients you most want to serve. And they need to be reminded regularly through messaging that's reasonable. Which is to say you need to come across as empathetic and sincere—as opposed to being brash and overly aggressive.

General Resources

• Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
• Focus on these essential tech tools for maximum traction in your practice.
• Take this short law practice assessment to identify your main strengths & weaknesses.

 

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Thanks to My Sponsor

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.