Entrepreneurs on Fire Michael Stelzner of Social Media Examiner
7 snips
Sep 24, 2012 
Michael Stelzner, Founder of Social Media Examiner and author of "Launch," shares his entrepreneurial journey of building a top social media resource. He discusses the Elevation Principle—great content leads to growth without aggressive marketing. He highlights the challenges of lead generation and offers strategies for building trust through valuable content and networking. Additionally, Stelzner emphasizes the importance of blogs and podcasts for ownership in a digital landscape, warning against reliance on social media alone.
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Social Media Examiner Launch
Michael Stelzner launched Social Media Examiner in October 2009 amid thousands of competitors. He viewed the competition as marketplace justification, leading to the growth of the largest social media marketing blog.
Content Over Ads
Social Media Examiner emphasizes commercial-free content to engage users. By avoiding marketing messages, they ensure that valuable content drives traffic and encourages sharing.
Focus on Valuable Content
Produce high-quality, valuable content to attract leads. Aim for consistency and ensure content is shareable to maximize audience engagement.
