The Rent Roll with Jay Parsons EP#66 Josh Hartmann | Q1'26 SFR/BTR Update & Outlook
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Jan 8, 2026 In this engaging discussion, Josh Hartmann, CEO of NexMetro and a trailblazer in build-to-rent development, shares insights on the booming BTR market across Sunbelt states. He explains why Phoenix became the epicenter for BTR projects and outlines his company's evolution, including current innovations in design and amenities. Josh also analyzes the unique demographics of BTR residents, reveals the sector's growth potential, and addresses concerns about overbuilding. Tune in for an enlightening take on the future of single-family rentals!
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Discount To Buy Isn't An Instant SFR Boom
- The big rent-vs-buy discount alone won't automatically boost SFR leasing or rents.
- Jay Parsons says supply and demand dynamics ultimately determine SFR performance.
Institutions Are A Rounding Error
- Institutional investors own a negligible share of single-family homes nationally.
- Jay Parsons cites about 0.5% ownership and stresses small landlords dominate the market.
Homeownership Gains Outpaced New For-Sale Supply
- Between 2015 and 2023 net new homeowners outpaced for-sale homes built by two to one.
- Parsons uses Census data to show many rentals converted to owner-occupied units.