In this episode of the Grow Your B2B SaaS podcast, host Joran sits down with Marie Martens, the dynamic co-founder of Tally, to delve into her remarkable journey of building a successful SaaS company from scratch. Tally, a streamlined and free form-building tool, skyrocketed from inception in 2020 to achieving a staggering 1.3 million ARR with over 300,000 users, all while maintaining a lean team of just two.

Marie shares invaluable insights on navigating the early stages of a startup, leveraging communities like Product Hunt and Indie Hackers, and the importance of doing things that don't scale to secure those crucial first users.

Tune in to uncover how Tally's product-led growth strategy and passionate user base have driven their success, and get inspired by Marie's practical advice on managing work-life balance and scaling sustainably. Don't miss this episode packed with actionable tips for SaaS founders aiming to replicate Tally's impressive trajectory.

Key Timecodes

• (00:46): Introduction of Guest - Marie Martens
• (01:22): Starting Tally During the Pandemic
• (02:35): The Birth of Tally and Its Challenges
• (03:24): Current Success Metrics of Tally
• (04:07): Journey to Entrepreneurship
• (06:45): Motivation and Community Support
• (08:09): Achieving Product-Market Fit
• (12:47): Overcoming Early Challenges
• (20:00): Current Growth Strategies and Future Plans