436: What Great GMs Understand About Their Numbers w/ Samantha Sheffield CFO & AGM

Samantha Sheffield is not your average CFO. She’s also the Assistant GM at Bay Colony Golf Club—and the rare finance leader who’s just as comfortable talking about spreadsheets as she is member experience and strategic vision.

In this episode, Samantha shares her winding career path—from biology major and calculus tutor to senior finance roles in real estate, global operations, and eventually private clubs. Along the way, she’s learned how to turn financials into a tool for leadership, not just reporting.

We dive into: – Why CFOs and GMs should function as true strategy partners
 – What “healthy” club financials actually look like (hint: it’s not just about the income statement)
– The operational red flags that often go unnoticed until it’s too late
– The balance between financial discipline and protecting the member experience
– How clubs can avoid the most common financial mistakes before they become big problems

Samantha brings perspective, humor, and sharp insights to every part of this conversation—and leaves club leaders at all levels with tools they can start using right away.

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