
 Future Contracts
 Future Contracts Ep 10: Plain Language, Clear Contracts
 Aug 26, 2025 
 43:30 
Contracts shouldn’t be confusing. In this episode of Future Contracts, Electra sits down with Frances Gordon, UK ambassador for the Plain Language Association International, to unpack how plain language and the new ISO 24495 standard are reshaping legal and financial documents.
They explore why clarity reduces disputes and builds trust, how plain language can actually lower risk, and the surprising role generative AI can play in scaling these efforts. Frances also shares real-world examples and points to case studies collected in Writing for Dollars, Writing to Please, showing how clear communication drives real business results.
If you’ve ever wrestled with unreadable contracts—or wondered how to make them better—this episode is for you.
