Product Growth Podcast He Was Promoted 3x in 5 Years at Google (Bilawal Sidhu)
Jan 17, 2025
Bilawal Sidhu, a former Senior PM at Google and thought leader in AR/VR, shares his journey from Deloitte to tech giant. He discusses the mixed reception of Apple's Vision Pro and why Meta's Quest outperformed it. Bilawal highlights how generative AI is revolutionizing AR/VR and emphasizes the balancing act of passion and metrics in product management. He reveals insights on earning three promotions in five years, the challenges within Google's culture, and his exciting transition to becoming a creative entrepreneur.
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Spatial Computing Challenges
- Spatial computing advancements are hindered by the difficulty of the physical world compared to software.
- Generative AI and multimodal capabilities are key to unlocking the potential of spatial computing.
Generative AI's Role in AR/VR
- Generative AI helps AR/VR by enabling natural voice interaction and contextual responses.
- It also simplifies content creation, like procedurally generating backstories for real-world locations.
Vision Pro's Launch
- Bilawal compares Apple Vision Pro's launch to the Tesla Roadster, a high-end developer kit.
- It's a great media consumption device, but lacks apps and is too heavy, similar to the first iPad.