Exploring strategies to retain Gen AI talent by emphasizing non-monetary motivators, supportive leadership, meaningful work, flexibility, and inclusivity. CEO Insights series redefines the CEO role as storytellers. The Influence of AI on Corporate Communications and common Gen AI use cases are discussed. Retaining Gen AI workers through flexibility, meaningful work, and supportive colleagues. CEO's critical role in shaping and communicating the organization's narrative and balancing opposing views.
Gen AI talent values meaningful work, caring leaders, flexibility, and inclusivity for retention.
CEOs must be effective storytellers, aligning narratives with company values to engage stakeholders.
Deep dives
Factors Affecting Gen AI Talent Retention
Gen AI talent is valuable in the workforce but faces a greater risk of leaving their jobs. Factors such as meaningful work, caring leaders, flexibility, and inclusivity play a significant role in retaining this talent. Most Gen AI workers are non-technical employees who use AI to enhance their efficiency in tasks like corporate communications. Companies should pay attention to engaging and retaining these valuable Gen AI creators and heavy users.
Motivation Factors for Gen AI Workers
Gen AI workers prioritize factors like flexibility, meaningful work, supportive colleagues, and emphasis on health and well-being over compensation. Companies aiming to attract and retain Gen AI talent need to focus on creating a supportive work environment that values these aspects. Flexibility, once a top consideration for employees, has now shifted to be more about control and autonomy over work schedules to meet individual needs.
The Role of CEOs in Shaping Company Narratives
CEOs play a critical role in telling their organization's story effectively. By creating a consistent narrative that aligns with the company's vision and values, CEOs can engage stakeholders, rally teams, and drive organizational performance. It is essential for CEOs to customize their communication style based on different audiences, renew the narrative to reflect changing business needs, and infuse a strong sense of purpose into their storytelling to create a compelling and authentic company narrative.
Active users of generative AI are high value and in demand—and in many cases, poised to quit. New research reveals how to attract them, keep them engaged, and motivate them to stay put. On this episode of The McKinsey Podcast, McKinsey talent leaders Aaron De Smet and Brooke Weddle talk to global editorial director Lucia Rahilly about what these workers want most, as well as practical steps leaders can take to keep them happy and engaged.
In our second segment, McKinsey partner Julia McClatchy discusses why CEOs must be their company’s chief storyteller. This is the start of a new series we’re calling CEO Insights, featuring short, sharp tips about the evolving role of CEOs.