FOOTBALL BUSINESS Podcast by FBIN
Swapping Oracle for FK Austria Vienna - with Johannes Dobretsberger
Jan 31, 2024
This podcast explores the transition from working in corporations to the football industry, the utilization of stadiums for more than just games, the key pillars for future club strategy, the focus on existing customers and new digital engagement, and the future plans and partnerships of FK Austria Vienna.
44:22
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Quick takeaways
- FK Austria Vienna focuses on turning challenges into opportunities by strategically progressing with a young team and leveraging their cultural story and engaging initiatives to create a compelling narrative for partners and sponsors.
- FK Austria Vienna aims to fully utilize Generali Arenas as an entertainment center, hosting various events and engaging with the local community to foster an active and inclusive environment.
Deep dives
The Journey of Johannes Dobrettesbäger
Johannes Dobrettesbäger, a former marketing director at Oracle EMEA, took on the role of head of marketing and sales at FK Austria Vienna after his 17-year tenure at Oracle. His experiences in the corporate world have shaped his approach in the football industry. He brings a focus on progress, execution, and measurement, while also appreciating the orderly processes of Austrian football.
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