Two-Brain Summit Recap: Virtuosity in the Gym Business

The theme of the 2024 Two-Brain Summit was virtuosity: doing the common uncommonly well.

In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper provides a broad recap of this year’s summit, which took place June 8-9 in Chicago.

Over 1,000 gym owners and coaches were in attendance to hear from presenters such as Jason Khalipa, Jonathan Goodman, Carrie Wilkerson, Bill Parisi, Brian "Tosh" Chontosh and Ben Bergeron.

On the owners side, speakers explained how to pursue virtuosity as a gym owner in all areas of your business, from leadership to client retention.

Two-Brain mentors Kieran O’Dwyer and Nick Habich discussed strategies for improving marketing and sales, and Tinker mentor Joleen Bingham offered practical tips for creating a world-class experience.

On the coaches stage, speakers focused on building careers in the training field, and topics ranged from developing career roadmaps to creating semi-private and 50-plus programs.

Tune in to hear Coop’s full Summit debrief—and get your tickets to the 2025 Two-Brain Summit via the link below.

Links

2025 Two-Brain Summit

Brian Bott on the Four Personalities

Gym Owners United

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2:43 - The owners stage

14:16 - Franklin and Cooper on virtuosity

31:59 - The coaches stage

39:02 - Programming for semi-private training

43:25 - From ordinary to extraordinary