The Business of Content with Simon Owens His media company reaches more New Yorkers than the New York Times
Apr 17, 2025
Josh Schneps, CEO of Schneps Media, shares how his mother founded a single Queens newspaper in 1985, which has now become a massive community news force across New York, Philadelphia, and Palm Beach. He discusses the importance of local representation and targeting diverse audiences. While navigating the challenges of digital advertising, he reveals innovative strategies for engaging affluent readers and sustaining advertising partnerships. Josh also highlights how community events play a crucial role in connecting with local audiences.
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Founding Story Rooted in Activism
- Josh Schneps shared how his mother started a local newspaper inspired by activism for his sister's care.
- This story shows the deep community roots and civic mission behind Schneps Media's founding.
Early Digital-First Strategy Pays Off
- Schneps Media adopted a digital-first mindset early by buying a new domain and prioritizing online content.
- This early digital focus positioned them well for growth despite digital revenue challenges.
Offer Multi-Channel Ad Solutions
- To attract advertisers, offer multi-channel packages spanning print, digital, events, and social media.
- Scale the audience and operations to provide advertisers strong ROI and keep costs manageable.