His media company reaches more New Yorkers than the New York Times
The Business of Content with Simon Owens
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Navigating Digital Advertising Challenges
This chapter explores the shifting dynamics of digital advertising in the media sector, addressing the decline of traditional ad formats and the rise of sponsored content. The discussion emphasizes the strategic importance of direct ad sales and targeting affluent readers in niche markets. Through case studies in locations like Palm Beach and Philadelphia, the chapter illustrates successful approaches to engaging local audiences through innovative digital content.
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